Packer Forbes to host journalist workshops

Healthcare agency Packer Forbes Communications is to run a series of workshops aimed at ‘educating' UK journalists about the pharma industry.

The first event will take place in London on 22 November and has the topic ‘Clinical trials explained'. It will be hosted by Dr Susan Mayor, a freelance journalist of 15 years' experience who writes for pharma specialist journals.

Mayor will endeavour to ‘demystify scientific jargon' surrounding clinical trials.

Packer Forbes MD Alexa Forbes said: ‘Many health journalists do not have a ­scientific background, and after extensive research we found there to be a real need for young, up-and-coming journalists to learn how to read clinical ­papers in order to more easily interpret ­clinical data.'

More than 20 journalists - from trade, consumer, freelance and broadcast backgrounds - are planning to attend the event, which Forbes described as being full to ­capacity and with a waiting list. 

It will be held at the Mercure London City Bankside Hotel, near London Bridge.

Journalists can contact the agency to register ­interest for similar events in 2007. Topics to be covered include: ‘Working with the new ABPI Code of Conduct' and ‘NICE appraisals under the microscope' (see 'Related Stories').

As well as being good PR for the agency, Forbes said the events were its chance to ‘give something back' after almost 14 years in the business.

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