WPP to roll out Buchanan brand across Middle East

RIYADH/LONDON: WPP is to capitalise on the burgeoning Middle Eastern financial markets by launching its City PR brand Buchanan across the region.

The global marcoms group plans to open 15 financial and consumer PR offices under the moniker Buchanan Middle East.

Twenty-six staff drawn from ad agency JWT Middle East & North Africa, Buchanan Communications in London - and new recruits - will start trading as BME on 20 November.

‘The speed of development is breathtaking, no sooner were we discussing the formation of the new ­operation than we were winning our first IPO,' said Buchanan director Tim ­Anderson, who will remain London-based.

Anderson said BME is already advising Aidar Properties and Canaccord Capital.

BME, using local and London-based staff, will be run by CEO Amjed Shacker. He joins from the Saudi Arabian General Investment Authority.

Leo Burnett Saudi Arabia director of planning and comms Mohamed Ghozeil becomes MD and head of IPOs. Both he and Shacker are based in Riyadh.

In London, Anderson and colleague Bobby Morse ­become BME directors, working alongside account director James Strong.

As well as financial accounts, BME will also provide consumer PR advice. Dubai-based JWT general PR manager Lisa Rutherford becomes BME United Arab Emirates managing director, working with former Tonic Communications LLC Dubai director Samantha Bartel.

Anderson said BME would focus on Riyadh and Dubai before expanding across North Africa. BME offices include Cairo, Muscat, Algiers and Istanbul.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.