Letter: Blogs are now part of our lives, like it or not

I'm pleased that PRWeek has highlighted the latest PR 'blog crisis' ('Bogus bloggers will always be found out,' Leader, 20 Oct). It is unfortunate, but possibly inevitable, that this should have hit Edelman.

The agency's pioneering approach in tackling blogs and new social media means that the company is more exposed and more likely to encounter problems.

It is understandably difficult for the agency's few blog specialists to ensure that their experience and knowledge runs throughout such a large company. But Edelman should be praised for at least trying and learning.

The lesson for other PR companies and departments is not to avoid blogs and social media because they fear the consequences, but to start training and learning about them. Blogs and social media will change the way we operate, for good and for bad, whether we like it or not.

Stuart Bruce, partner, Bruce Marshall Associates LLP.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.