Vero scoops UK Athletics' 2012 account

UK Athletics, the governing body for the country's 14,000 athletics clubs, has brought in Vero Communications to advise on comms in the run-up to the 2012 Olympics.

Vero - the agency founded by Mike Lee, the director of comms for London's Olympic 2012 bid - is to provide strategic advice, run media campaigns and advise on public affairs.

‘Athletics is a major Olympic sport and we want to ensure the success of athletes in the UK and that young people are encouraged through grassroots programmes,' said Vero director John Zerafa, who worked with Lee on the 2012 bid.

Vero was brought in by UK Athletics over the resignation of CEO David Moorcroft. He left the body in August after coming under increasing fire for a string of disappointing results. Vero reports to head of comms Helen Wyeth.

Separately, Vero, it has emerged this week, is a­dvising Eggert Magnusson - the Icelandic businessman ­leading the consortium ­bidding for control of West Ham United. Lee is advising Magnusson - also president of the Icelandic FA - on strategic comms for his bid. The duo previously worked together at Uefa.

Last week, PRWeek revealed that Holborn PR i­s working with Keith Harris, the banker advising Magnusson (PRWeek, 13 Oct).

ALSO... Corus bought in Pitch PR to support its sponsorship of British Triathlon, writes David Quainton.

The agency will support the run-up to a Hyde Park race next year - a test event for the 2012 Olympics.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.