Elizabeth Arden makes UK MD its global PR chief

Cosmetics brand Elizabeth Arden has made the unusual move of promoting its UK & Ireland MD to a globetrotting V-P of comms role.

Company stalwart Susan Taylor will be tasked with devising and implementing a PR strategy for the brand across Europe, China and Australasia. She takes up her new post on 1 November, reporting to New York-based CEO Scott Beattie.

Her promotion, she said, was ‘a significant move by Elizabeth Arden to grow its brands via consumer comms across international markets'. The cosmetics company has replaced Taylor in the UK MD role with Sally Cohen, previously at Vodafone.

Elizabeth Arden's Eight Hour Cream is a classic beauty product in the UK, with one unit sold every two minutes of the working day. The company wants Taylor to replicate this success in other territories, some of which do not have dedicated PROs.

Taylor joined Elizabeth Arden in 1992 and is formerly of Yardley, where she started in marketing and rose to become general manager for the UK and Ireland.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.

Max Clifford trial jury reconvenes with majority verdicts direction

Max Clifford trial jury reconvenes with majority verdicts direction

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has reconvened after being told by the judge yesterday afternoon that he will now accept majority verdicts.

The latest social media fail case study: #myNYPD

The latest social media fail case study: #myNYPD

The New York Police Department's Twitter fail offers another social media lesson for organisations.