Mozilla selects Fuse to promote Firefox browser

Internet rebel Mozilla Corporation has appointed tech specialist Fuse PR to run a consumer and trade campaign promoting its Firefox browser in the UK.

Mozilla is part of the not-for-profit Mozilla Foundation, which launched Firefox as a rival to Microsoft's Internet Explorer in November 2004.

Since then, the browser has increased its market share to 12.9 per cent (against ­Internet Explorer's 83 per cent) and, through a tie-up with Google, now turns in a profit.

The appointment of Fuse comes ahead of the launch of Firefox 2 at the end of this month.

Fuse will oversee this, and ­other, launches. It will also run an ongoing campaign, which promotes Firefox's security and ease of use.

The agency was appointed after ­previously undertaking some pro bono project work for Mozilla. It reports to Mozilla ­Europe's HQ in Paris.

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