SIG, a 150-year-old firm with a history in sectors as diverse as firearms and tilting trains, has opened its books to potential acquirers after rejecting a near £1bn offer from Norwegian company Elopak.
It dismissed Elopak's offer as ‘inadequate and too low', but left the door open for other potential suitors. Had the offer been accepted, or should a similar one be negotiated, SIG would become the world's second-largest packager after Sweden's Tetra Pak.
SIG's invitation to bidders has sent its share price soaring. Brunswick's role is to advise the company on comms as it looks to ink a better deal. Partner James Bradley heads the account.
However, Brunswick is reeling from Smith's departure after five years with the firm.
A former Financial Times journalist, Smith is expected to work alongside Finsbury co-founder Roland Rudd, and fill the role vacated by Rupert Younger - who will step back from full-time consultancy at the end of the year.
Smith worked on Britvic's flotation while at Brunswick and was a member of the team advising Barbara Cassani in the early stages of the London 2012 bid.
Brunswick has around 30 partners in the UK.