Furner Communications has been briefed to raise awareness of winning and shortlisted entries and highlight the work done by host Mental Health Media.
Last year's winners included BBC Radio 4's You and Yours programme and Channel 4 News.
This year, Furner will also promote a new print category and keynote speaker Alastair Campbell.
Shortlisted programmes for this year include Channel 4's The House of Obsessive Compulsives and BBC3's I Love Being Mad. The awards are being held at the British Academy of Film and Television Arts on 10 October, World Mental Health Day.
ALSO... Mental health charity SANE is using World Mental Health Day to highlight the problem of relapses among bipolar disorder and schizophrenia sufferers.
‘Think Twice' is being launched in partnership with Lilly UK and the drugs firm's retained agency Virgo Health PR.
Recent SANE research found there were ‘gaps' in bipolar and schizophrenia patients' knowledge of, and ability to prevent, potential relapses.
SANE's in-house team and Virgo will target both sufferers and healthcare professionals to draw attention to ‘relapse triggers' such as stressful events.