My Best Hire - Darielle Bedding

Alex Rayner, director of media at Captive Minds, on the 'politely tenacious' Darielle Bedding.

'Darielle came to Captive Minds five years ago as a fresh-faced languages graduate straight out of Reading University.

'Her unrelenting attitude to securing coverage was a joy for the agency and its clients alike, and the media instantly began to respect her for well-researched and well-educated pitches.

'Darielle continued to churn out the highest rate of column inches and soon became an account manager for some of our consumer brands. It was no surprise that she was soon on her way up the career path, with a stint at a rival agency, then onto the BBC.

'It is nice to know we've helped someone onto the career ladder, however responsible she now is for the state of public transport.'

Darielle Bedding is now communications manager at Transport for London.

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