Letter - Age gaps can be the spice of agency life

In her column: 'Are you prepared to put the age in agency?' (Opinion, 15 Sep), Kate Nicholas is right, of course.

Anti-age discrimination law might produce a greater mix of ages in PR agency teams, but why would an agency need legislation to do it - it makes perfectly good business sense.

Mature staff are ideal to work on brands for older consumers, who own most of the personal wealth in the UK. And here's a thought for younger staff: they might enjoy working with older colleagues on 'grey' brands, where they'll discover just how many young journalists and PROs work in the grey sector.

Nicola Prior, independent PR consultant.

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