Virgin Trains uses Seal for fares bid

Virgin Trains is planning a campaign to convince rail travellers that its tickets are easy to buy and value for money. Seal Communications will manage the project.

Virgin Trains head of media Jim Rowe said: ‘The rail industry struggles to convince customers that its fares offer value. But our fares are a lot cheaper than prospective customers realise.'

Seal client services and development director Steve Dann said a six-month campaign would focus on national media, and regional titles covering areas around Virgin's Cross Country and West Coast Main Line franchises.

GCI and Exposure also pitched for the work.

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