Porter Novelli wins Forth toll account

Forth Estuary Transport Authority has appointed CM Porter Novelli - the Edinburgh office of the global agency - as its first retained PR agency.

The three-year account is believed to be worth up to £300,000 and could be extended up to five years.

A campaign will aim to increase FETA's interaction with the media, develop stakeholder understanding and improve communications with the public.

FETA, whose main function is to operate and maintain the Forth Road Bridge, appointed Chris Waite as its first comms manager at the end of January.

From a shortlist of six, CM Porter Novelli beat Weber Shandwick, ­Media House, the Big ­Partnership, Consolidated Communications and Pagoda PR.

The company used Weber Shandwick for interim ­support during the pitch process. Waite said he felt Porter Novelli could provide ‘more streamlined and integrated support'.

FETA wants to educate the public on how the toll charge is spent, and emphasise that the maintenance that causes traffic disruption is essential, said Waite.

The body is ­currently considering how to slash congestion in the long term, either with a ­second crossing or by ­replacing the bridge - the main road link across the Firth of Forth between ­Edinburgh and northern Scotland.

Director Ann McMunn, who will manage the ­account, said CM Porter Novelli will also be ­involved in increasing public awareness of the new electronic toll ­systems.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.