Their outfit debuted this week with one client, European online marketing specialist AdLINK.
Gofton was head of tech at Midnight, where he worked for four years before leaving in mid-August. Gemma Craven, previously at Sherpa Media, has replaced him.
McAuliffe is a former tech editor at New Media Age, which she joined in 2002. She left in 2004 to work as a consultant at Midnight, which she left last month. She has not been replaced.
‘We are looking to the tech and digital industries, using new media such as social networking and blogging,' said Gofton.
The duo said they would probably recruit another staffer in around a year.
The agency is currently based in Brighton but could relocate when a permanent office is found.