Designer urges PRO boycott of planners

Designer Wayne Hemingway has urged council PROs to influence housing development policy by refusing to co-operate with planners unless they change their ­policies.

Speaking at last week's CIPR conference, the founder of high-street chain Red or Dead slammed local housing policy and advised PROs not to ­promote ‘shite' housing developments. ‘Do not do the PR for poorly designed developments that resemble prisons more than places where families, their children, and all generations can thrive, ' he said.

He also advised council PROs to undertake unorthodox tactics to gain local media coverage - for instance, rewording ‘Do not walk on the grass' signs to ‘Please walk on the grass'. He added: ‘The local media will see you can have a sense of humour while making a serious point.

‘Sustainable housing will thrive. You won't have to worry about knocking it down in 30 years.'

The Government's Sustainable Communities programme promotes well-designed housing's role in helping to curb anti-social ­behaviour.

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