MMD chair McLeish gets on his bike

Diary was well aware that Geneva-based corporate PR man Alistair McLeish - chairman of pan-European agency MMD - was a sporty type, admitting to a penchant for skiing in a PRWeek Profile (23 June).

But it has emerged that he is also a keen cyclist: McLeish has just finished his third charity bike ride through Hungary and Romania, with five other expat businessmen, titled 'Suits on Bikes'.

With a PR man such as McLeish at the helm, the quintet's efforts could not fail to win coverage in Hungarian and Romanian media - as well as raising more than EUR50,000 for charity projects in the two countries.

A perspiring McLeish tells Diary: 'As we are not as an industry known for breaking into a sweat, this was a far more rewarding way of doing it than worrying over the next client contract.'

McLeish may joke, but he never let his finger off the PR pulse, and was spotted making calls from village telephone booths along the route, surely doing his best to check what staff and clients had been up to.

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