Touch PR secures Jacob's Creek job

Seven-year incumbent Richmond Towers has lost its hold on the UK consumer account for Australian wine Jacob's Creek.

Touch PR won the six-figure contract after a competitive pitch that included the incumbent.

The move comes as the brand celebrates its 30th birthday this year. The Pernod Ricard-owned wine launched a £2m advertising campaign in April.

‘PR will build on that and concentrate on provenance and quality,' said Touch PR director Amanda Baiden.

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