Hotwire secures brief for Axios IT

Axios Systems, a Scottish ­developer of software for IT helpdesks, has taken on Hotwire PR to run an international campaign.

Hotwire takes over from Edinburgh-based Scot PR, which had run the account for five years.

‘I believe the change was prompted by a desire to work with a company that had a network of offices and associates around the world,' said Scot PR director Scott Thornton.

London-based Hotwire has been retained to co-ordinate a multi-country media relations campaign. It will ­also implement a UK campaign targeting the business and technology industries.

Edinburgh-based Axios employs around 200 staff across nine countries.

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