S-W agencies in regional link-up

Two South-West consultancies have set up a joint-venture aimed at drawing clients away from London agencies.

Performance Communications - an alliance between Bristol agency JBP Public Relations and Devon-based IR specialist Investor Focus International - is targeting small to mid-cap quoted firms headquartered in the South-West and Wales.

The company claims it will be cheaper than most London agencies and that local firms will prefer working with advisers who know their geographic area.

Former ITV West News anchorman Richard Lyddon, who joined JBP in March, will work in the Performance team alongside Investor ­Focus founder Alan Bulmer, JBP founder Chris Lawrance and chair Jennifer Bryant Pearson.

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