FTI says PR is 'crucial' to global business growth

FTI Consulting this week provided a ringing endorsement of the growth in influence and importance of the industry, describing PR as one ‘of the most critical areas facing corporate boards and executives'.

The US firm, which offers management and ­technology consultancy to large ­businesses, law firms and ­financial institutions, said PR was crucial to its ­expansion plans.

‘FD brings global market leadership to FTI and our clients in a new practice area,' said FTI president and CEO Jack Dunn, adding: ‘[PR is] one of the most critical areas facing corporate boards and executives, given the vital and increasing importance of ­reputational risk.'

FD CEO Charles Watson said US and global businesses are beginning to realise that reputation and crisis management are ‘critical issues within the business model that can add value to a firm'.

‘FTI deals with companies that could be in financial difficulty or in some sort of crisis, such as anti-trust ­litigation,' said Watson. ‘It recognises the value of PR to those companies.'

FTI CONSULTING: AN ACQUISITIVE HISTORY

1982 Forensic Technologies International Corporation is founded by Daniel W Luczak and Joseph R Reynolds Jr to provide forensic engineering and scientific services for clients in the insurance, legal, manufacturing and utility industries.

1989 FTI handles its first billion-dollar case.

1992 Management buyout by senior executives.

1995 Adds small software and trial support firm to portfolio.

1997 Buys consultancy LWG.

1998 Changes name to FTI. Acquires financial consultancy Klick, Kent and Allen.

1999 Begins trading on American Stock Exchange in March under ticker symbol FCN.

2002 Acquires Pricewaterhouse­Coopers Business Recovery Services division.

2003 Acquires SEC investigation specialist Ten Eyck Associates

2006 (September) Acquires FD.

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