Neilson takes on F-H

Active holiday operator Neilson has brought in Fleishman-Hillard as its first retained agency.

The Thomas Cook-owned brand, famous for its snowsports and yachting holidays, is looking for exposure beyond the travel pages, and has briefed F-H's travel division to target mainstream and consumer media.

The agency will also bid to raise the profile of Neilson's founders - identical twins Pip and Pete Tyler.

F-H's four-strong account team is led by travel account director James Brooke and corporate account director Will Hill. The agency won a three-way pitch.

Neilson PR manager Penny Bowskill said: ‘The in-house team is coming up with new story angles but lacks the time to adequately develop them.'

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