Kids' charity in global war effort

Save the Children has launched a five-year global campaign aimed at raising awareness of the plight of children in war zones.

The ‘Rewrite the Future' initiative is the first global campaign run by the charity, and was launched in more than 40 countries - including Sudan, Cambodia and Afghanistan - this Tuesday.

PR manager Rosie Jordan said as well as fundraising, the campaign was calling on world leaders to address the effect of armed conflict on children's education and wellbeing. ‘Many governments believe that funding for education in conflict zones isn't possible,' said Jordan. ‘But we are showing that it is possible to build schools.'

The charity has set a target of getting three million children back to school by 2010, and improving facilities for five million more. It is working in 20 regions, building schools, training teachers and supplying books.

The campaign's launch was fronted by singer Katie Melua. High-profile supporters such as Archbishop Desmond Tutu and the charity's president The Princess Royal are being used to generate interest among national and consumer journalists. Save the Children is also trying to attract corporate donors to the scheme, and has already signed up broker BGC.

Further activity will include promotion of a CD in October featuring tracks by pop bands Franz Ferdinand and The Kooks.

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