My Best Hire - Robin Dhara

Wahida Ashiq, MD founder and CEO of 93 1/2, on the 'mad' Robin Dhara.

'Robin appeared on my radar three years ago when I was working at the Energy Saving Trust. He'd come from a sales background and had just completed a comms course, so I took him on as a PR assistant.

'He shone out almost immediately. He'd been hired in a supporting role, but before we could stop him he was pitching ideas to the nationals. Within weeks he'd got a massive piece of coverage in The Independent.

'Robin often comes across as completely potty and uncontrollable, but you just have to buy into his enormous talent, and have a little faith.

'He always manages to convince you it'll turn out alright, and, of course, it always does.'

Robin Dhara is now an account manager at Euro RSCG Biss Lancaster, and comms officer for Euro RSCG UK Group.

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