93½ lands China Telecom account

China Telecom is to use 93½ PR to launch the company in Europe.

The firm is the biggest telco in China and plans to position itself to Western firms as the provider of the ‘Information Silk Road'.

The London agency, which fought off five other agencies after a five-month pitch, will introduce the company to the telecoms, business and media sectors at a launch on 12 September. This will be followed by a Europe-wide profile-building exercise.

‘We will be promoting both the coverage and reliability of China Telecom's services,' said 93½ founder and CEO Wahida Ashiq.

‘Big firms can't afford ­for their systems to be ­compromised or interrupted, and China Telecom can provide its services all over Europe, the US and China,' she added.

China Telecom is around 75 per cent owned by the state. Its operating revenue for the first six months of this year was £5.6bn.

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