Ketchum man takes top comms job at Samsonite

Samsonite, the world's largest luggage maker, has poached Richard Brett - a director at its global PR adviser Ketchum - as its first global comms director.

The role has been created as the company builds a ­global marketing department in London.

Brett is based at Samsonite's new London head office, set up earlier this year by president and CEO Marcello Bottoli.

Brett said: ‘Previously Samsonite has been very ­regionally focused in its PR, but Marcello is keen to build a global marketing function based in the new London headquarters.'

The company has marketing heads in each of its 38 ­regions, and Brett will be ­responsible for making sure they all adhere to centralised ­comms messages.

The company has 284 stores worldwide and its products are sold in more than 100 countries.

Brett will also be responsible for managing Samsonite's relationship with Ketchum - an account he has worked on since the agency won it 18 months ago. He said he had no plans to review the business. Samsonite continues to use Gavin Anderson for financial PR. Brett reports to global chief marketing ­officer Annick Desmecht.

Bottoli masterminded a buyout of Samsonite at the end of 2003 and has been ­instrumental in reviving the firm after a fall in its ­luggage sales after 9/11.

As well as licensing deals with Lacoste and Timberland, Samsonite introduced the premium Black Label brand earlier in the year, and signed up designer Alexander McQueen for a range of products for 2007.

Recently, it has opened three Black Label stores, ­including one on Chelsea's prestigious Sloane Street.

The success of its Dubai, Oman, Qatar and Bahrain stores has led Samsonite to announce that a further 25 stores will be opened in the Gulf this year.

Prior to Ketchum, Brett worked at Jackie Cooper PR.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.