The company is lobbying the Government to compensate the tens of thousands of people who have lost all or part of their pension in company schemes.
The move follows the Government's rejection of the Parliamentary Ombudsman's recommendations that workers should be fully reimbursed.
Saga group head of comms Paul Green explained that after running a feature on the pensions crisis in Saga Magazine, it has been ‘shocked by the volume of correspondence from people who felt this was a clear case of injustice'. He said more public-issues campaigns would follow.
Saga has invited four big agencies to submit proposals for the brief, which will be awarded by the end of September.
Earlier this year Saga brought in Butler Kelly amid concerns that new age-discrimination laws could affect its business (PRWeek, 24 March).