Europe calls in WS for IT bid

BRUSSELS: The European Commission has handed Weber Shandwick Brussels a brief to ­encourage citizens and ­businesses to improve their IT skills.

The Directorate General for Information Society and Media wants to improve technical skills across all 25 member states.

It wants to ensure all Europeans have access to the internet and are technically competent by 2010, said WS Brussels director Sam Row. The brief includes urging people to use email more - in an effort to combat ‘technical social exclusion'.

‘We want to encourage people to get online and ­access public services online, including those people in ­remote communities and the old. Using IT-based communication can improve the lives of people and the ­performance of businesses,' said Row. The project also entails communicating the commission's policies, she added.

The directorate's policies range from the regulation of entire industrial sectors to the protection of individuals' privacy. One policy is the eEurope Action Plan, which focuses on business and government internet services, web-based learning and security.

WS Brussels' brief is media relations-based, using seminars, media briefings and case studies. The contract will last for up to four years with a budget of £3.3m.

The Brussels office holds other pan-European acc­ounts, including Goodyear.

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