Brands2Life lures duo to bolster consumer arm

Brands2Life has made a brace of hires to bolster its consumer division.

It has snapped up Simon Soffe, former head of PR and comms at retailer Game, as associate director. Frank PR account manager Neil Ashurst has joined as an account director, reporting to Soffe.

‘We've increased our consumer-generated business by 113 per cent over the past year,' said Brands2Life co-founder Sarah Scales. Extra consumer accounts include Kelkoo, Yahoo!, T-Mobile and The Natural History Museum.

Soffe has spent nine years in-house, most recently spending two years at computer and console games retailer Game, which he left last September to go travelling. Game marketing director Anna Macario has since taken on his responsibilities.

Prior to that Soffe was head of proactive media at Tesco, where he worked for five years.

At Frank, Ashurst was part of its Epson account team. He also worked for clients such as Amstrad and Eclipse Internet. He had worked at Frank for more than 18 months and reported to associate director Alex Grier. Prior to agencies Frank, Ashurst worked for Kaizo and Midnight Communications.

Brands2Life has appointed several consumer PROs this year, including John Goddard, ex-technology editor of freesheet Metro. However, director Chris Cartwright quit this summer to become the MD of technology shop Harvard after two years with the agency (PRWeek, 7 July).

The new recruits will work across the firm's 14-strong consumer division, reporting to co-founders Giles
Fraser and Scales. They are initially working on T-Mobile and will also be responsible for bringing in new business.

Brands2Life now has 51 employees. Last year revenue increased by 45 per cent. Its consumer accounts make up around a third of business.

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