Wild Card nets BB chairs

Plastic furniture maker Movisi has brought in Wild Card PR to maximise the publicity generated by its chairs' appearance on Big Brother.

The online retailer launched its brightly coloured click-together seating and shelving in the UK earlier this year, and is keen to use the TV exposure to boost sales in the conference and exhibitions sector.

Wild Card will aim the furniture at B2B press, and will launch the firm in France, Belgium and Germany later this year.

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