Spanish body in Cava profile drive

The body that promotes Spanish sparkling wine Cava is planning a major PR drive across Europe, including the UK.

Spanish producers want to grab a slice of the booming champagne and sparkling wines market.

The Cava Institute of Spain represents wine growers, mainly based in the Catalonia region.

It has turned to Threepipe Communications to handle UK PR and is understood to be looking to appoint agencies across its European markets. Cava will be pitched as the Spanish alternative to champagne.

Threepipe was hired after a non-competitive pitch and will start work this autumn.

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