Ex-MS&L boss set to join Bray Leino team

Manning Selvage & Lee's former UK health supremo Sally Bradford is to join Bray Leino, a regional marcoms agency based in the South-West with little pedigree in healthcare PR.

Bradford – whose resignation from MS&L was broken by PRWeek two months ago (PRWeek, 26 May) – will start at Bray Leino in Bristol in four weeks as head of consumer and healthcare PR, a new role.

The agency's MD of PR, Roberta Fuke, said: ‘We have been contemplating the launch of a health practice for a while.'

Bray Leino, whose HQ is in Devon but which also has offices in Cardiff, St Andrews and London, has more than 200 staff, around 25 of whom are in its PR arm.

The group handles healthcare advertising business for Bausch & Lomb, Dendron, Lilly and Sanofi-Pasteur – but its only health-related PR business is for skin-cream brand Hygieia. Upon Bradford's arrival, the agency will look to expand into pharma PR.

Bradford spent around a decade at MS&L. In her earlier years at the agency she specialised in consumer comms work.

MS&L's global healthcare director, Anne Hyder, has returned to the US just a year after relocating from San Francisco to London. She is now working for MS&L in New York City.

Heading the other way across the Atlantic is account director Alexis Pagoulatos, who will start at MS&L London next month.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.