Brunswick to bag Sanctuary

Sanctuary Group is poised to sign up Brunswick as its retained City adviser, extending the agency's relationship with the music firm's chairman, Bob Ayling.

Brunswick also works for Ayling – the former British Airways CEO – in his capacity as chairman of Holidaybreak, and was used to announce his arrival at Sanctuary in May.

The arrival coincided with Merlin ending its ten-year relationship with the music group.

But Brunswick – which was unable to comment – is likely to secure the retained account despite not appearing on an original three-way shortlist.

Sanctuary manages acts including Joss Stone, but has had financial difficulties.

This month the group sold its MW Entertainment arm to singer Beyoncé's father, Mathew Knowles, for £2.7m – three years after buying it for £6.6m.

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