Letter - Industry too slow to embrace new media

'Ironic' was the word that sprung to mind when I read your feature ('Crossing the digital divide,' 23 June).

PR is responsible for launching technologies such as blogging, podcasting and videostreaming to the public, yet the industry seems completely incapable of using them to its own advantage.

Online outlets in particular are an invaluable source of news to millions worldwide. That the PR industry has been so slow to embrace new-media technologies is embarrassing.

Stephen Waddington, MD and co-founder, Rainier PR.

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