The aim is to ‘bring to life the mixability' of Smirnoff. Events – which ‘are about interaction and participation' – will feature live music, magic and comedy.
Known as ‘Smirnoff & the Electric Cabaret', they promise ‘a contemporary twist on cabaret'. The London consumer specialist is aiming to drive turnout by targeting listings magazines such as TimeOut via a ‘buzz' marketing campaign. It is also aiming to gain post-event coverage.
The campaign is due to kick off in London this October.
Splendid joined forces with creative marketing agency RPM – which is producing the events – to win the business, which involved a four-way pitch.
The account is being run by a team of four, reporting to Smirnoff brand manager Rob Ward.