Splendid to promote Smirnoff

Diageo GB is using Splendid Communications to promote an experiential campaign this summer and autumn at venues in Ibiza and London.

The aim is to ‘bring to life the mixability' of Smirnoff. Events – which ‘are about interaction and participation' – will feature live music, magic and comedy.

Known as ‘Smirnoff & the Electric Cabaret', they promise ‘a contemporary twist on cabaret'. The London consumer specialist is aiming to drive turnout  by targeting listings magazines such as TimeOut via a ‘buzz' marketing campaign. It is also aiming to gain post-event coverage.

The campaign is due to kick off in London this October.

Splendid joined forces with creative marketing agency RPM – which is producing the events – to win the business, which involved a four-way pitch.

The account is being run by a team of four, reporting to Smirnoff brand manager Rob Ward.

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