Julie Ros, founding editor and publisher, Shattered

Monthly magazine Shattered launched last month. Who is it for? It's aimed at senior professional women across the world, working in a range of industries: banking, law, the media, the arts and so on. It is sent out to members of organisations such as the Financial Women's Association in New York and the City Women's Network in London.

Why the title? We are talking about breaking the glass ceiling, although there is obviously the second meaning, because so many working women are shattered! Unfortunately, that doesn't translate in the US.

What do you cover? Our features are likely to be triggered by a trend or development, or something in the news. They always incorporate interviews with women with expertise in a certain area. We also carry articles contributed by senior businesswomen. We don't want gender reporting – the fact that it is a woman writing is enough. Because it is global and covers different disciplines, the features must have broad appeal. For example, we ran an article by a woman lawyer working in Hong Kong about intellectual property rights in China. We also have a news section with appointments, diversity initiatives, etc.

How about lifestyle? We include fashion, beauty, cars, travel and wine. It is all high-end – there was a feature on the latest Diane von Furstenberg collection, for example. We tend to focus on environmental or safety issues when writing about cars.

How could a PRO really help out? By suggesting features ideas rather than women to profile, and suggesting people to interview other than clients. Email is the best way to contact me.

What should PROs know about the mag? We are not about work/life balance, neither do we want stories on how to make it to the top. Our readers have already made it.

 

Print run: 75,000
Lead time: Two months
Contact: julie@shatteredmagazine.com; 020 7377 5017

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