Davidson leaves Sovereign for Reed

Employment group Reed has nabbed Sovereign Strategy associate director Alan Davidson to oversee public affairs for Reed in Partnership, the division that designs programmes to break down barriers to employment. Davidson has become the organisation's first head of comms, reporting to managing director Chris Melvin.

Reed in Partnership was set up in 1998 to deliver the Government's New Deal initiative to give unemployed people help and support in getting back to work.

Davidson said the business was ‘well positioned to face the many new challenges and opportunities that will come from the Government's welfare reform programme'.

The Government published its Welfare Reform Bill last week. It contains powers to replace incapacity benefit with an Employment Support Allowance, and to strengthen existing measures for tackling benefit fraud so that people who commit a second benefit offence within five years can have their benefit withdrawn. It also sets out a framework to reform the design and administration of housing benefit.

Davidson worked for the Labour Party in corporate relations and fundraising for three years. Then in 2001, he established the UK public affairs operation of Washington law firm Butera & Andrews. He joined Sovereign in 2004, where he managed its account with Siemens Business Services and worked on the creation of the Transatlantic Nuclear Energy Forum.

Reed in Partnership has helped 66,000 people into employment and worked with 10,000 employers.

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