Dutch staff supplier brings in Cubitt

Vedior, an international staffing services company that provides 'flexible labour', has brought in Cubitt Consulting to ramp up its UK corporate profile. The Amsterdam-based firm, which focuses on supplying executive-level staff, used Citigate Dewe Rogerson until the beginning of this year.

‘We're the world's largest professional executive recruitment firm. UK investors need to be more aware of the Vedior name,' said group comms director John Nurthen. ‘This brief includes targeting trade and national media.'

Cubitt managing partner Simon Brocklebank-Fowler heads the account, reporting to Nurthen and Vedior CEO Zach Miles.

Vedior is listed in the Netherlands and operates its recruitment firms under a number of brands.

‘We want to keep our brands,' said Nurthen. ‘Vedior can't be all things to all people. Muddy boots and high heels don't mix.'

Cubitt, which won a two-way pitch, came to Vedior's attention having worked with rival Adecco. Adecco took its financial PR in-house last year (PRWeek, 2 December 2005).

Businesses Vedior has acquired in the past year include UK model agency MOT Models and UK engineering and technical consultancy Qualitair Aviation Group.

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