Atkin will join in October from brewer SABMiller, where she was a senior consultant reporting to group corporate affairs director Sue Clark.
‘Jane will support our ambition of becoming a worldwide top-five financial institution, through evaluation and corporate messaging,' said Whitehead, to whom Atkin will report.
Separately, Barclays has also hired Bell Pottinger Corporate & Financial account director Robin Tozer. He joined last month as corporate PR manager.
The hires come after Barclays slashed 35 per cent of its 300-strong comms team in a Whitehead-led restructure (PRWeek, 24 March). He said the cutbacks were ‘painful'.
The UK's third-largest bank has made headlines of late for job-cutting across its operations, axing 350 jobs from its business banking operations only last week. The cuts are part of a wider plan that will see 1,200 staff losses and the disappearance of the Woolwich name from British high streets.
Woolwich will become a brand name for mortgages having been bought by Barclays in October 2000.
Atkin began working for SABMiller just ten months ago. Prior to that she had revealed plans to launch a consultancy venture backed by Andrew Grant's Tulchan Communications (PRWeek, 24 June 2005). These were later put on hold (PRWeek, 6 October 2005) and subsequently abandoned.