Young Enterprise has taken on its first PR agency as part of its drive to reach a million school children a year.
The business education charity has briefed Kinross & Render to raise its profile among businesses and teachers by running print and broadcast campaigns through the summer.
Programmes and comms manager Penny Perry said Young Enterprise worked with 320,000 young people last year, but that it had a long-term goal of raising that to one million a year. The charity has recently ‘freshened up its image’ with the relaunch of its website and the January hire of former Lord Mayor of London Sir Michael Savory as chief executive, Perry added.
‘We want teachers, the Government, the business community and our alumni to see what we’re doing,’ she said. ‘Business education for school pupils is high on the Government’s agenda, and we want to make sure our profile is as high as possible.
Last November, the Department for Education and Skills announced it would be spending £180m over the next three years to support enterprise education in secondary schools.
Young Enterprise is the UK’s largest business education charity, and sends volunteers from the business community to schools in a bid to develop children’s entrepreneurial nous.
More than 5,500 schools, colleges and universities use its education programmes.