Local government guru Pirotta exits Geronimo

Marina Pirotta - seen by many as the godmother of local government PR - has retired as board director at Geronimo Communications.

She still acts as a consultant for the agency, but one year after finishing her earnout period she has left to spend more time with her family.

The Tribal Group bought Marina Pirotta Communications for £2.75m in 2003 (PRWeek, 13 June 2003). It then merged with Tribal agencies Geronimo PR and Atlas Media Group to form Geronimo Communications, led by CEO Karen Harris.

Taking over her brief at Geronimo is Gerard Sagar, who is responsible for developing the arm of the business that specialises in local government comms.

Sagar is a former director of comms at the New Millennium Experience Company, former press secretary to Deputy PM John Prescott, whose son David also works at Geronimo, and is an ex-chief press and broadcasting officer for the Labour Party.

Sagar takes the title of director of interim management and leads the local government practice, which has around 20 consultants. ‘Marina has been an amazing asset, but she now wants a more balanced lifestyle,' said Harris.

Pirotta will continue in an interim three-day-a-week role at the Audit Commission until its new MD for comms and public reporting, Jenny Grey, starts later this month.

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