but our work can be measured effectively

Michael Bland's argument that the value of PR cannot be measured (Letters, 16 June) sums up a problem for the industry - which many show little interest in addressing.

There are many techniques that allow value for money to be measured and, on most occasions, these provide evidence of PR's effectiveness.

I can also provide research-based evidence that demonstrates why PR, specifically media relations, is so powerful in contrast to other disciplines such as advertising.

It's time the PR industry woke up to reality.

Mark Westaby, director, The Portfolio Group.

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