Porsche Spain names new comms boss

MADRID – Luxury car maker Porsche has put Jose Antonio Ruiz at the helm of its public relations and communications department in Madrid.

Ruiz replaces Mario Camacho, who took a post as marketing director for Spanish real-estate firm Nicolas Mateos, a Porsche spokeswoman told PRWeek Worldwire.

Ruiz will lead a 2-strong team reporting to Porsche Spain’s general manager Joaquin Lamla.

The appointment of Ruiz, who was Spanish marketing chief since 1999, comes at a time of rising fortunes for Volkswagen-owned Porsche.

The company, famous for its Boxster and 911 sport luxury models, sold 2,576 cars in Spain in fiscal 2005.

“We are expecting higher sales this year,” the spokeswoman said, adding that the communications team will be busy promoting new launches for the brand.

Those actions include the introduction of the upgraded Cayman sports coupe at the end of the summer and the 911 Targa by year-end, as well as other model extensions and marketing initiatives, the spokeswoman added.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Judge tells Max Clifford trial jury majority verdicts will be accepted

Judge tells Max Clifford trial jury majority verdicts will be accepted

The jury in the trial of celebrity publicist Max Clifford has been told by the judge that he will accept majority verdicts after five days of deliberations on 11 charges of indecent assault.

Labour "fooling themselves" over plans to combat attacks on Miliband

Labour "fooling themselves" over plans to combat attacks on Miliband

Conservative-leaning public affairs experts have questioned the value of Labour's adoption of US-style campaigning tactics in the wake of the opposition hiring election strategist David Axelrod.

PLMR appoints Professor Tim Morris as non-executive director

The vet who helped establish the British Horseracing Authority's anti-doping and animal welfare programme has joined PLMR as a non-executive director.