Bite replaces Financial Dynamics. James Alexander, co-founder and COO of Zopa, and formerly strategy director at Egg, said: ‘With FD, we needed to gain acceptance with financial press, making us a credible place to lend and to buy. Now we are creating a new category and need a different type of PR.'
Bite's campaign will cover media relations with lifestyle, personal finance journalists and key influencers in a bid to attract new lenders and borrowers to Zopa's 72,000-strong customer base.
Bite is Zopa's third PR agency since the company was founded in March 2005: Sputnik handled comms around the start-up's launch.