Firm behind inflight mobiles calls in The Wordshop

The software firm that is set to power the first commercially available system allowing airline passengers to talk safely on mobile phones during flights has called in PR support.

TriaGnoSys, a German telecoms software provider, has signed up The Wordshop ahead of its pioneering move.

The Wordshop will handle global B2B comms, including analyst relations, on an account thought to be worth around £70,000 a year.

It is led by The Wordshop director Charlie Pryor, who reports to TriaGnoSys MD Axel Jahn.

The agency already handles PR for the OnAir system, a joint venture between Airbus and tech firm Sita Inc to provide inflight mobile services. It uses the TriaGnoSys software.

Air France is expected to adopt the technology for its passengers next February.

Pryor said: 'It will become the industry standard. Passengers will want it and airlines will have to provide it.'

Signals from passengers' phones travel to a small 'base station' on the plane, which then directs the signal to a satellite. Calls, emails and SMS messaging will be billed at roaming rates.

It will not, however, be possible to send emails from laptops on the new system. The technology can be used on trains and ships though.
The Wordshop will bid to build TriaGnoSys's reputation in the global satellite comms market by winning coverage in mobile, technology, air and maritime transport media.

Two rivals, ARINC and Telemor, have a joint venture product, called AeroMobile, which also allows passengers to use mobiles inflight.
They have both signed an agreement with Boeing – but not with an airline operator as yet – to fit the technology in its planes from the end of this year.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.