Haven't we all been sceptical about our internal comms, because so often it paints a different picture to that shown to the outside world?
The external PRO talks about the commitment to, and investment in, customer service, while staff comms tries to justify job cuts and outsourcing.
No wonder we are cynical.
Trust and respect can't be earned if the company's strategy appears different to different stakeholder groups.
Yes, the delivery method of communication is at least as important as the content itself. But consistency and openness across all delivery channels is the best way of countering scepticism on all sides.
Fred Perkins, chief executive, Information TV.