Reuters stalwart exits for Tesco job

Tesco has appointed Reuters’ European retail correspondent Trevor Datson to help it cope with the intensifying media examination of its relentless growth.

Datson will take the title of media manager when he joins Tesco at the end of May after 12 years at the newswire.

Reporting to external comms manager Jonathan Church, he has been brought in to work on corporate affairs. His role will revolve predominantly around media relations strategy.

'Trevor has extensive experience of the business side of the sector and the role has been created to cope with our growth,' said Church.
Tesco posted record annual profits of £2.2bn on Tuesday and vowed to open another 130 UK stores. It also revealed plans to restructure its £12bn property portfolio, which City analysts believe will raise £1bn.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.