Edinburgh film fest plans anniversary

The Edinburgh International Film Festival has taken on its first PR agency, Rogers & Cowan, for its 60th birthday celebrations this summer.

The account will be run from the agency's recently opened London office, along with its Los Angeles team.

Festival MD Ginnie Atkinson said: 'We want to make sure that the public and the worldwide film industry hear about the great things we are doing.'

The festival – this year extended from 12 to 14 days, beginning on 14 August – vies for attention with the similarly timed Edinburgh International Festival and its Fringe spin-off.

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