2 minutes with: Julia Goodwin, editor House Beautiful

What do you have in store for House Beautiful? I only started last week, but I can say that I want to inject a fresh and contemporary design, reinforce our reputation for stylish good value and inspire our readers.

Homes are emotional places – our retreats from the world – so House Beautiful should be more than a decorating magazine, and reflect these emotions.

What type of products will you feature?
Everything from Matalan to Villeroy & Boch. House Beautiful is renowned for promoting value, but I also want to advise readers on the times when they should push the boat out and invest in something luxurious. I am also keen on unusual ideas – angles that our readers might never have thought of before.

How often do you deal with PROs?
To be honest, we are drowning in information from PROs, but there are thousands of products in every issue so they are our lifeblood. House Beautiful's readership is very broad – from first-time homeowners to people in retirement – so we are interested in a huge range of products, and cover cookery and gardens, as well as homes.

What can PROs do to ensure their products stand out?
The more specific the better – that cuts down thinking time this end and helps us see where a product could fill a hole on a page. So read the magazine, think about which section your product would work well for, and tell us. We use a lot of pictures, so high-quality photography hugely increases your chances of coverage.

How should PROs contact you?
Email is best – try the generic address (below) in the first instance, which is checked by the editor's PA, Andrea Bell. Charlotte Boyd is the contact for style, Annabel Foley for homes and associate editor Jill Morgan heads the makeover section, as well as kitchens and bathrooms.

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