BPC&F extends fashion role

Fashion retail group Marchpole, which owns the licence to the YSL brand, has brought in Bell Pottinger Corporate & Financial following a board reshuffle.

Among BPC&F's first tasks is to handle the firm's preliminary results in June, and an investor and analyst trip to Marchpole's showrooms in Paris later this year.

Marchpole revealed at the end of March that its CEO Greg Tufnell – ex-Mothercare CEO and brother of former England spin-bowler Phil – would be leaving the company, to be replaced by founder Michael Morris.

The company also permanently appointed acting finance director John Harrison to his post.

'We first presented creds last year but nothing came of it,' explained BPC&F director David Rydell. 'Then at short notice we were called in to handle the board restructure and have now been appointed on a traditional retainer basis to handle financial and corporate communications.'

BPC&F replaces Buchanan Communications on the global retainer; Rydell reports to Morris.

Marchpole owns a number of high-end fashion brands, its most recent acquisition being Moda America, the US licensee for designer Emanuel Ungaro. Alongside YSL, it also designs, produces and sells clothing under the Boateng, Ungaro, Jean-Charles de Castelbajac and Rossignol names.

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