Bosieboo calls in HSD for baby expo

Bosieboo, a start-up Anglo-Swedish maker of ‘technologically advanced’ infant products, has brought in HSD Communications to boost its UK profile.

The firm, which trades entirely online, is preparing to launch products including a sunlight-exposure monitor at Birmingham's Baby Show next month. HSD will promote Bosieboo's presence at the expo, working with a yet-to-be-named celebrity mother on publicity.

Bosieboo offers a range of AV and audio monitors, marketing them as health and wellbeing devices.

HSD associate director Cerys Evans reports to Bosieboo CEO Elaine Barnes. Bosieboo is using Stockholm-based Mafioso PR in Sweden.

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