The companies taking part – which include 12 non-ABPI members – will get staff who have contact with health professionals, patient groups, professional bodies, the media, the public and MPs. These staff will 'dedicate time to discussing' the code – a revised version of which came into force in January.
The initiative, promoted by Santé Communications under MD Liz Shanahan, is backed by the Medicines and Healthcare products Regulatory Agency, British Medical Association and the Royal Pharmaceutical Society of Great Britain.
Research has shown that 48 per cent of doctors are unaware of the code.
Santé Communications was hired earlier this year to promote the code (PRWeek, 20 January).
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